Casting a Wider Net

“Our biological existence, social world, economy and religious traditions tell a compelling story of interrelatedness.” Albert-László Barabási, Linked

In 2010, NEUROSURGERY® will employ an aggressive online strategy to improve the quality and breadth of online content, and expand its “network.” In addition to a new “look and feel,” the journal will embrace new distribution technologies and provide content that goes beyond a simple reiteration of the journal’s printed matter. In particular, the goal is to increase the reach and lifespan of our content.

The blog model–regular entries of commentary, descriptions of events, or other material such as graphics or video–provides an excellent opportunity for NEUROSURGERY® to not only promote the contents of the printed journal, but expose the audience to information that would not make the printed edition for a variety of reasons. With the boom in broadband access and multimedia distribution, supplemental materials have become not simply a footnote to print, but an important element in promoting content and creating interest in an article prior to print publication.